Hometown Roots Salon has been part of Downtown Longview since 2018, and in 2022, Kelsey took the reins to carry the salon into its next chapter. Located on bustling Commerce Avenue, Roots has grown into more than just a salon — it’s a space where creativity, connection, and community come together.

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We offer a full lineup of services, from cuts, color, and extensions to lash extensions, spray tans, and customized facials. No matter what you’re here for, our team’s goal is simple: to make sure you feel comfortable, cared for, and completely yourself.

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Inclusion is at the heart of everything we do — every person is welcome at Roots, always. We believe in leaving a positive mark through the work of our hands and the relationships we build along the way.

To our loyal clients: thank you for being part of our story. And to those just finding us: welcome in — we can’t wait to meet you.